Virgil Abloh is at the forefront of the streetwear-meets-fashion movement— his designs and labels are some of the most sought-after pieces from hypebeasts to fashion elites.
In 2017, an announced collaboration between Abloh and Nike set the sneakerhead and fashion worlds on fire, with Virgil redesigning and remixing ten iconic Nike silhouettes. Ahead of the line's exclusive product draw in Chicago, I experimented with type, image, and video treatments for "The Ten," ultimately evolving into Instagram Stories hyping the collaboration and draw details.
