Month of Air Chicago

Air Max has a legendary lineage throughout Nike history, with iconic silhouettes attracting the sports mainstream and street subcultures alike. In March 2017, the 30th anniversary re-release of the Air Max 1 sparked an idea for a month-long celebration of Air Max, and its long-standing connection to creative communities and lifestyles. Month of Air saw the release of updated classics and fresh new styles for the Air Max family. Our goal for the campaign was to showcase how Chicago does Air Max, with the help of some up-and-coming creatives here in the city. These folks were tasked to show us "how you wear your Air." 

My role included briefing local creatives on visual direction for shooting, image and layout treatments, page development and platform authoring.