Nike Air Society Chicago

Nike Air Society is a women's network that serves to connect, inspire, and empower creative-minded women through inspiration, self discovery, and innovation. In 2017, Nike Chicago partnered with a leading group of extraordinary women to compose a summer journey across Chicago's creative, fitness, and wellness landscapes. Key to the journey was the Air Society digital hub, a go-to page of inspiration and information detailing member stories and events around the city. The Air Society pop-up in West Loop served as a unique brand experience and a physical culmination to the campaign. 

In collaboration with or digital team, the Nike Women brand, and selected Air Society members, below is a look into the process in bringing the brand campaign to life across digital and physical spaces. I served in many capacities ranging from initial digital strategy, pitching storytelling themes, visual look & feel for photography and page design, Air Society digital hub development, and final build.